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Better search engine positions will be achieved by increasing
the useful information that relates to your product or service,
especially if it is optimized
for search engine keyword ranking. Search engines place
higher relevance to websites that have more content, but this
is only one factor. More relevant content can increase the
variety of keyword phrases.
A one page, 600 word website may get search engine placement
based upon a couple keyword phrases. A 20 page website with
topics covering different aspects relating to your product
or service will have a much greater chance of positioning
with your primary keywords AND obscure keyword phrases. This
is especially helpful if your primary keyword phrases are
in a highly competitive or saturated market.
Writing Effective Copy -
Once people reach your website, you want to keep their interest
and draw them in further. You need to write strong, persuasive
copy and create attractive, effective visuals. You should
almost always do most of the writing before designing the
web pages.
Many experts cite the AIDA formula: Attention, Interest,
Desire, Action. This is expanded here to ten points.
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1]
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Catches the reader's attention with something relevant
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2]
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Addresses the reader's fears, anxieties, and/or aspirations
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3]
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Offers to solve the reader's problem, in the most specific
terms possible
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4]
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Stresses specific benefits to the user - not the features
that lead to those benefits
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5]
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Shows the consequences of a failure to act
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6]
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Provides the reader with a chance to acquire something of
clear value - but (according to most theories) only for a
limited time
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7]
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Pulls the reader toward an immediate action step
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8]
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Includes solid, substantial validation of your claim by someone
else (a customer, an expert)
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9]
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Backs up claims with comparisons to competitors
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10]
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Provides the necessary order form or contact information
to allow the reader to move forward.
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Optimize Content - After
writing your text content, we recommend that you optimize
it for best search engine indexing. This can be a tricky
task. Many times the best keyword optimization negatively
affects readability. Usually it takes some juggling of the
words to achieve a good balance. We recommend that you use
a program like WebPosition Gold to optimize your text while
developing it, and again after the actual pages have been
created.
Download
a free WebPosition Gold trial today!
We offer complete ad copy writing and optimization
using WebPosition Gold.
For more information or a free initial consultation, contact
us.
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